digital content

What Elements Should Your Website Content Include?

The quality of your website content is a crucial component in a developing a successful presence on the internet. Website content should be created with consumers in mind, engaging, and include specific elements that make it optimized for search engines.

Search engine optimized (SEO) content is content that is developed with search engine rankings at its core. The following will explore the most important elements for creating website content with the potential to increase web rankings and generate higher traffic than ever before.

1. Consider Your Audience

What will your target audience find interesting and worth reading? These are likely to be industry specific topics. For example, if you are a personal trainer, you would create content about exercise or other health and wellness topics.

The key to creating good SEO content is that not only does it meet Google’s preferences, but that your unique audience also finds the subject matter interesting.

2. Provide Useful Information

Users want to read content that offers them valuable information. Good SEO content always has a purpose. It should provide consumers with information that betters their knowledge on something that they find important. This is why the highest ranking content pieces on search engines are often “How To” and “Top 10” articles.

3. Page Titles and Subheadings

Titles and subheadings are a crucial element in creating effective SEO content. Titles should use common and uncommon words and are generally 6-10 words long. Titles should get the users attention and make them want to read more.

Subheadings should include keywords and be placed throughout the content. These should be direct in revealing what your content is about.

4. Images

Use high quality images and graphics in your web content to grab the attention of readers. Do not use stock photos that can be found all over the web. This in unoriginal and unappealing. Invest in online photo services or take your own.

5. Relevant Keywords

Keywords are the most important element in creating engaging SEO content that Google bots will consider relevant. By including the right keywords in your content and meta data, Google will consider your website an authority on the subject matter, and you will appear higher in search results.

Consider what keywords that your target audience is likely to search for when seeking the products and/or services what your organization provides. Use these keywords in topic creation and throughout your content.

Keywords should appear in:

  • Page Titles
  • Subheadings
  • Meta Descriptions
  • H-Tags

It is important not to overuse keywords throughout the content because this can potentially damage your SEO attempts, as “keyword stuffing” is a blackhat SEO tactic.

6. Readability

Your web content must be easy for users to read. This requires proper formatting, including short paragraphs, bullet points, graphs, etc.

You site must also be optimized to load quickly and to appear clean on all devices, including tablet and mobile phones.

Share Your Content

The best way to get consumers to read your content is to remember to share it on your site, via email subscribers, and social media platforms. Try to get as many eyes on your content as possible to boost your SEO!

Professional SEO Content

If you’re looking to improve your website content and overall digital presence, the team at Adaptive Media specializes in SEO and helps businesses in all industries to meet their goals.

Contact us today for more information about our digital marketing services including SEO, content creation, social media management, email marketing, website design, paid advertising, and beyond. Fill out an online contact form or call us today at 781-473-3377!

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