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Video production animation

How Can Videos Help Your SEO Strategy?

Your website’s search engine optimization (SEO) strategy is essential because it determines your website’s visibility, authority, and ranking. In the marketing industry, more people have come to realize that videos can be a powerful tool for improving your SEO strategy. Video content can help to boost your website’s visibility and drive more targeted traffic to …

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schema markup

What is Schema Markup and Why is it Important?

It is important for businesses to develop website content that is easily accessible and navigational to create a positive user experience. Schema markup is the language the search engines use to understand your content. This semantic vocabulary is also known as structured data. Schema markup provides users with rich snippets of information about your brand …

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digital content

What Elements Should Your Website Content Include?

The quality of your website content is a crucial component in a developing a successful presence on the internet. Website content should be created with consumers in mind, engaging, and include specific elements that make it optimized for search engines. Search engine optimized (SEO) content is content that is developed with search engine rankings at …

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metadata

How to Optimize the Metadata on Your Website

Search engine optimization (SEO) is at the core of every successful organization’s digital presence. SEO means that the website content, functionality, and formatting are all developed in a way that is easily digested by Google bots. When Google scans your website, and can easily understand its format, keywords, and purpose, it will consider it a …

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