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Small business owners

How a Small Business Benefits From SEO

As an organization continues to expand online, so does the need for its digital marketing campaigning. An increasing number of entrepreneurs are turning toward SEO, also known as search engine optimization. This strategy is a staple of internet-based marketing, providing small business owners with an effective method for growing their businesses online. Search engine optimization …

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schema markup

What is Schema Markup and Why is it Important?

It is important for businesses to develop website content that is easily accessible and navigational to create a positive user experience. Schema markup is the language the search engines use to understand your content. This semantic vocabulary is also known as structured data. Schema markup provides users with rich snippets of information about your brand …

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digital content

What Elements Should Your Website Content Include?

The quality of your website content is a crucial component in a developing a successful presence on the internet. Website content should be created with consumers in mind, engaging, and include specific elements that make it optimized for search engines. Search engine optimized (SEO) content is content that is developed with search engine rankings at …

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