Email Marketing

Email Marketing

Why Do Your Email Messages Go to the Junk Folder?

You take time to create an email campaign to your customers. Good subject line, compelling offer, nice design. Send out. Then nothing. No opens. No clicks. The problem? You email message was filtered by the recipient’s email service and placed in the spam/junk folder. This is the same problem that occurs for business owners throughout […]

Why Do Your Email Messages Go to the Junk Folder? Read More »

email marketing

What Matters When It Comes to Email Marketing Performance?

Your weekly newsletters are being sent. And your open rates aren’t bad either. However, are you tracking the right metrics to measure the performance of your campaigns? Email marketing has evolved since 2021. With Apple’s introduction of its Mail Privacy Protection, open rates no longer provide an accurate representation of your campaign performance. Are you

What Matters When It Comes to Email Marketing Performance? Read More »

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