As an organization continues to expand online, so does the need for its digital marketing campaigning. An increasing number of entrepreneurs are turning toward SEO, also known as search engine optimization. This strategy is a staple of internet-based marketing, providing small business owners with an effective method for growing their businesses online. Search engine optimization …

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When internet users are looking for restaurants near them, an answer to a question, and so on, the first step is almost always plugging their query into Google. While plenty of search engines exist, Google is miles above the rest in terms of market share. In fact, Google accounts for over 90% of all search …

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