Search engine optimization (SEO) is at the core of every successful organization’s digital presence. SEO means that the website content, functionality, and formatting are all developed in a way that is easily digested by Google bots. When Google scans your website, and can easily understand its format, keywords, and purpose, it will consider it a reputable website and therefore, rank it higher.
There are several factors involved in developing a website that ranks highly on search engines. One key component of SEO is optimizing the metadata on your website, including the title tags and meta descriptions.
The following informational guide was created to help organizations optimize their website’s metadata. We will examine the importance of SEO, the importance of metadata in search rankings, and reveal how to optimize the metadata on your website.
Importance of Metadata
Metadata is the information that signals how your organization will be read on search engine results pages (SERPS). The most important elements on your site that determine how it will appear on search engines are your website’s title tag and meta descriptions.
The purpose of a well-written title tag and meta description is to provide both search engines and users information about your website. These elements should be in line with the content that is found on that specific page and utilize industry-specific keywords.
Search engines use title tags as a way to direct consumers to the right website based on their search. When developing the title tag for your website you should include keywords that consumers are likely to search, relatable to your business, and attempt to include the name of your organization.
Title tags should be no longer than 60 characters. This is all that will appear on SERPS. This is why it is important to keep these short, direct, and include your business name. This will encourage search engines and consumers to engage with your brand.
Meta descriptions are the information that appears below your site’s title tag. Your meta description is not found on your actual website but will appear in search results. This information provides users with a description of your brand and what products and/or services are offered.
Meta descriptions should be no longer than 160 characters and should include interesting, engaging information that encourages consumers to click on your page. Use descriptive and unique keywords to increase the likelihood that users will engage with your brand.
Consider what search terms that your audience is likely to search for when seeking businesses in your industry.
Professional SEO Services
Are you struggling to get your website ranked in the search results pages? SEO is a practice that requires knowledge, skills, and a number of tasks to successfully accomplish. A website that is optimized for search rankings takes hours of formatting, content creation, and other aspects that the majority of business owners do not have the skills or time to achieve.
Businesses choose Adaptive Media for professional results-driven SEO services. We help businesses rank higher in search engines, increase their website traffic, and experience higher revenues than ever before.
Contact Adaptive Media today for more information about ou extensive list of quality SEO and digital marketing services.