What is Schema Markup and Why is it Important?

schema markup

What is Schema Markup and Why is it Important?

It is important for businesses to develop website content that is easily accessible and navigational to create a positive user experience. Schema markup is the language the search engines use to understand your content. This semantic vocabulary is also known as structured data.

Schema markup provides users with rich snippets of information about your brand underneath your title. It is important for your search engine rankings, website traffic, and consumer engagement to implement these tools.

Why is Schema Important

It is important that your website showcase this type of structed data. Schema allows users to be informed about your business quickly from the search results page. These details help them decide whether or not to click on your website to read more.

This helps brands be discovered by new consumers, generate increased leads, and experience higher revenues. Brands who implement schema experience a significant increase in website traffic.

How to Implement Schema

The good news is that all search engines are using the same schema markup standards to make it easier for their webmasters to decipher information. There are several ways that brands can implement schema into their current websites. WordPress has plug-ins available that make this task simple to integrate.

Below we examine the most commonly utilized schema markups.

Local Business Schema Markup

This includes information about a local business, or branch of an organization. Information may include company location, hours of operation, contact information, etc.

Product Markup

Product markups are used to sell specific products and services. This helps you stand out from the crowd if competitors are not using this tactic.


Breadcrumbs make it easy for users to navigate website pages. This tool provides a list displaying the path of links that were taken to get to an individual’s current location on a website. This helps reduce bounce rates.

Video Schema

Using video schema is a good way to get google to index videos on your website. If executed successfully your videos would appear alongside YouTube videos.


Event Schema markups are similar to the others found on the search engine. These provide additional information about scheduled events, including concerts, webinars, etc. Information may include the date, time, and location. This gives users the basic information they need to know if they are interested in attending an event.


Rating/Review schema markups are a great way to showcase positive reviews about your organization. Consumers check reviews before making purchasing and having access to this information directly on the search engine results page (SERP) increase the chance of conversion.

Professional SEO Services

Many businesses do not have the knowledge, tools, resources, or time to manage their SEO strategy inhouse. Adaptive Media provides quality, results-driven SEO services to help organizations meet their unique business goals.

Contact Adaptive Media today for more information about a custom-tailored SEO campaign for your organization.

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