When you’ve got a great website, but it isn’t showing up on Google, it can be very frustrating. However, there are often answers that can give you an idea of some changes to make to help improve your rankings. With great SEO and a few points of knowledge, you can better understand why your website isn’t showing up on Google and how you can fix it.

Why Isn’t my Website on Google Search Results?

There are a variety of reasons your website might not show up on Google. The problem and the solution may be easier than you thought, or it could take some work. Either way, you can get the Google results you’re looking for.

Heavy Competition

There is always a possibility that your keyword has too much competition. If you are competing against websites that have been around for years and have a massive following, it is unlikely that Google will put your site over one that is well-known and dependable. However, there are a couple of ways to combat this issue – first, think about your keyword strategy. It may be worthwhile to target a different keyword, or second, develop authority on the subject that Google can’t deny. The first is more manageable, while the second will take time and patience.

Your Site is Brand New

A brand-new site is inevitably going to take some time to be ranked on Google. In fact, a site will typically be six months old before Google will start to rank it. Often times, sites are a year to two years old before showing up on Google regularly. In this case, you’ll need to be patient, but there are some steps you can take to accelerate the process. The first and most important step is ensuring that your website is fully optimized for SEO.

Google Has Identified Your Site as Against Guidelines

Did you know that Google has penalties? If you have gone against Google’s guidelines, the chances are that you were penalized in some form. If this is the case, you can fix it! Google Search Console will let you know if you have any outstanding penalties on your site. If you do, you can fix the problem and then ask Google to reconsider the penalty.

SEO is not Up to Par

SEO is the best and easiest way to get Google’s attention. You may have minimal knowledge of search engine optimization but have not fully optimized your site. If this is the case, you must learn SEO properly and use it as soon as possible. Proper keyword research, keyword placement, images, and more are necessary to get your website noticed.

Get Your Site on Google with Some Help

As an SEO and digital marketing expert, our team at Adaptive Media can help you improve your website to Google’s standards. With some assistance, Google will rank your site and you can establish an online presence. Getting your site on Google will help improve your overall rankings and website traffic, and ultimately lead to more conversions for your business. Give Adaptive Media a call today at 781-473-3377 or fill out an online form to get started!