Why Isn’t My Website Ranking on Google?

Google Search Graphic

Why Isn’t My Website Ranking on Google?

Just like building a brick-and-mortar store in the city isn’t enough to get walk-in customers, you need to do more than merely have a zippy modern website to stand out from the competition. With millions of websites on the internet, the competition for precious views and clicks from your preferred target audience is fierce.  


Ranking on the first page on Google for your keywords is crucial to drawing organic traffic to your website. 


Keep on reading, and you’ll never have to ask, “Why isn’t my website ranking on Google?” again. In this article, we’ll look at ten reasons why your website is not ranking on Google and suggest solutions to help you improve your SEO.


Poor Keyword Research

Ranking on the first page of any search engine is never a coincidence. No happy accidents here. There is almost always deliberate keyword research and strategy behind top-page ranking. Keyword research is the process of identifying relevant and popular keywords that your target audience is searching for. Poor keyword research is why your customers go to your competitor’s websites instead of yours. Here’s what you should do.


Solution: Conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Focus on long-tail keywords that are less competitive and have high search volume. Use these keywords in your website’s meta tags, titles, descriptions, and content to improve your website’s visibility on Google. If you do this, then you’ve got keyword research locked.


Low-Quality Content

Google’s algorithm prioritizes high-quality and relevant content to rank websites on their first page. If the content on your website does not solve users’ problems, Google won’t rank it on its first page.


Solution: To fix this issue, you must create high-quality, engaging content that provides value to your target audience. Your content should be unique, informative, and optimized for your target keywords. Use headings, subheadings, bullet points, and images to make your content easily readable and visually appealing. Update your content regularly to keep it fresh and relevant.


Slow Website Speed

Website speed is another critical factor that affects your website’s ranking on Google. Visitors will bounce back if your website takes too long to load, and Google will lower your website’s ranking.


Solution: To fix this issue, you need to optimize your website’s speed. Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to identify the issues that are slowing down your website. Cut down your website’s images and videos, reduce HTTP requests, enable caching, and use a Content Delivery Network (CDN) to speed up your website’s loading time.


Lack of Backlinks

Backlinks are links from other websites that point to your website. They are crucial for improving your website’s authority and ranking on Google. If your website has few or no backlinks, Google won’t consider it a relevant and authoritative source of information.


Solution: To fix this issue, you must build high-quality backlinks from relevant and authoritative websites in your niche. You can do this by creating valuable and shareable content, reaching out to influencers and bloggers in your niche, and guest posting on relevant websites.


Poor On-Page Optimization

On-page optimization refers to the practice of optimizing your website’s content and HTML source code for search engines. If your website’s on-page optimization is poor, Google won’t rank it on its first page.


Solution: To fix this issue, you need to optimize your website’s meta tags, titles, headings, and descriptions. Use your target keywords in your website’s content, but avoid keyword stuffing, which can lead to penalties from Google. Use schema markup to help Google understand your website’s content and improve your website’s visibility in the search results.


Poor User Experience

Google prioritizes websites that provide a positive user experience to its visitors. If your website has a poor user experience, visitors will bounce back, and Google will lower your website’s ranking.


Solution: To fix this issue, you must improve your website’s user experience. How? Ensure your website is mobile-friendly, easy to navigate, and pages load in under 2 seconds. Use a clear layout. You want to remove as many barriers as possible between your website visitors and the content they came for. Avoid cluttering your website with too many ads or pop-ups. Post only relevant and high-quality content that matches your visitors’ search.



If your website is in a highly competitive niche, ranking on Google’s first page can be challenging. Your competitors may have more backlinks, higher domain authority, and better content, making it difficult to rank higher than them.


Solution: To fix this issue, you must differentiate your website from your competitors. Find a unique angle or niche that your competitors haven’t covered. Create high-quality and engaging content that provides value to your target audience. Build relationships with influencers and bloggers in your niche to gain more visibility and backlinks.


Let Adaptive Media Handle Your SEO

Ranking on Google requires a lot of effort and patience. Fortunately, Adaptive Media has the team and tools to help your business reap the benefits of a well-planned SEO strategy. Contact us today to get started!


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