It’s always great to own a gorgeous-looking website. That said, it can be quite frustrating when you go to search for your business, only to find it never appears. This is usually very common, especially for newer website creations. Therefore, in this article, we’ll discuss the reasons that may be holding you back and how to fix them.
Your Site Might Not Be Indexed
The most common reason a site does not appear on Google is that it has not been indexed. Indexing is how Google discovers and stores information about your site. If your site is brand new or you have not submitted it using tools such as Google Search Console, then Google may not even know about it yet. Sometimes, a line of code on your site can accidentally tell Google not to index it. Without being indexed, even with great content, it will never rank. Make sure your site is crawled and indexed properly and that technical blocks, if present, are eliminated to help with visibility.
Poor On-Page SEO
Another essential issue is poor or missing on-page SEO. Google takes page elements like title tags, meta descriptions, headers, and keyword usage to understand your web content. Without these elements or if they aren’t very well written, your pages become difficult for Google to understand and categorize. Even excellent content can be disregarded if it’s not encapsulated with SEO in mind. It’s essential that each page clearly communicates its topic using the keywords your audience is searching for, while still being engaging and easy to read for users.
Targeting the Wrong Keywords
Sometimes websites fail to rank simply because they are targeting the wrong keywords. Either the keywords are too competitive, or they don’t match the intent of the audience. For example, trying to rank for a broad term like “marketing” can be impossible for a new site. Or, perhaps you’re going after terms that your customers don’t even use. Keyword research properly performed ensures that your content is congruent with the language that your ideal audience searches on, allowing you to create content that meets their intent and has a better chance of ranking.
SEO is Time and Consistency Cones
It’s also important to recognize that SEO is not immediate. Google rankings are not something that suddenly appear, especially for new websites. Consistency, ongoing maintenance, and continuous improvements are all at work. By correcting indexing, optimizing your on-page SEO, choosing the right keywords, and gaining backlinks, your website will have a much better chance of rising in the rankings.
Hire an Experienced Team
For those still unsure of how to go about getting your website seen on Google, call Adaptive Media today. We have an extremely experienced digital marketing team that can handle all of your website issues.
