It is no secret that SEO is one of the best tools businesses can utilize to push their success through leads and conversions. With SEO’s continuous popularity, agencies across the globe are opening their doors daily and competing to partner with your business to handle your SEO efforts. The choice to start SEO and digital marketing campaigns for your business is easy, but finding the right agency for you is not always as clear-cut. Below are some of the best ways to weed out imposters and determine which SEO agency is the best for the exact goals of your business.
Keep Finances in Mind
SEO is certainly cheaper and tends to offer a better return on investment than other types of digital marketing, but it will still come at a cost, usually monthly. One of the first conversations with a potential agency should cover their rates and potential contract terms. SEO will certainly help increase sales, but you should never be forced to dip dramatically into company earnings to pay for SEO. Whether it is yourself or someone who handles the finances at your business, set a budget ahead of time and stick to it! Don’t let a great sales pitch trick you into overspending on SEO each month.
Ask the Tough Questions
Much like purchasing a new home or a car, you should always weigh your options and do your research when it comes to finding the right SEO agency. Put together a list of questions ahead of your conversations, and make sure you take the time to have them answered by the agency. Great questions include the agency’s age, what industries they have worked with, the exact services they’ll offer, accreditations and awards they received, and much more. The best agencies have been in business for at least a few years, are experienced in numerous industries, and have certifications within the world of SEO and digital marketing.
Consider Client Reviews
Looking at Google reviews, Yelp, and other testimonials from past and present clients of a potential agency is a terrific way to get a read on their expertise and success. An SEO agency will try to prove its benefits, but genuine client reviews and insights are always more valuable to compare. Previous client experiences are also a great conversation point with agency representatives.
Work on Your New SEO Strategy with Adaptive Media
Adaptive Media has cemented itself as New England’s top agency for SEO, digital marketing, traditional advertising, video advertising, and much more! Our dedicated team has experience working with businesses of all industries across the nation. Contact Adaptive Media today to speak with a team member and learn more about how we can help your business grow!