email marketing

What Makes an Email Campaign Successful

Email marketing campaigns are a cost-efficient and effective way to reach and engage with consumers. There are several practices that are a critical part of every effective email marketing campaign.

The following includes the most important elements in creating a successful email marketing campaign.

Email Sign-up List

You must first develop a list of consumers who subscribe to your email list.  Encourage consumers to sign-up for your email newsletter with several tactics.

  • Place an email subscription form on your homepage, store, events, social media, etc.
  • Offer discounts/coupons for new sign-ups.
  • Ask for necessary information on your forms.
  • Make sure that your forms do not interfere with the user experience on your website.

You should also be sure to include like and share buttons in your email content.

Goal

Determine what goals you are trying to achieve with your email marketing efforts. Are you trying to increase the likelihood of conversion? Gain new leads? Engage with consumers? Obtain reviews?

Identifying what your goals are will play a critical role in developing an effective email campaign.

Timing

Timing is the most important element of an effective email marketing campaign. When and how often you send emails will affect whether or not consumers will open your email. This includes:

  • Time of Day
  • Day of Week
  • How Often

The better the timing of your emails the more likely consumers will engage with your brand. You must determine how often you should send these emails. Sending too many emails can annoy consumers and increase the chance of your content being sent to their spam folder.

Design

The design of email content must be engaging, interesting, and easy to read. This requires creators to optimize the email content to look well on all platforms, including mobile, desktop, and tablet.

A great pre-header increases the open rate of your emails. This is the description that viewers see when they check their inbox.

Relatability

Consumers enjoy the content that is easy to read, engaging, and personalized. They are more likely to connect with emails that are written in a friendly, conversational tone. Make each email seem as if it were developed uniquely for each consumer.

Professional Email Marketing Services

Email marketing is a time-consuming task that requires specialized knowledge and skills to be successful. Many businesses choose to employ the services of an email marketing professional to help them develop and execute a successful email campaign.

Adaptive Media specializes in developing effective email marketing campaigns that are custom-tailored to meet the needs of their clients. We have given businesses the opportunity to reach and engage with their consumers, resulting in an improved brand image and higher revenue.

Contact us today for more information about how our professional email marketing services, specifically for healthcare businesses, can help your business succeed.

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