What Does Digital Marketing Include?

digital marketing

What Does Digital Marketing Include?

In the 21st century, most individuals are familiar with digital marketing – even if they don’t know it. Simply put, digital marketing is the use of the internet and technology to promote a business, product, or service. When websites or apps subject you to ads, you’re experiencing digital marketing. If you subscribe to a blogger’s email list, you will see digital marketing. Perhaps you follow a major corporation on social media – that’s digital marketing. However, there is often more to it than most people think.

Search Engine Optimized Website

Perhaps one of the lowest costs in digital marketing is SEO. Some people and businesses opt to learn SEO on their own and implement it to their website and others choose to pay a professional to do it correctly. A website with search engine optimization will rank on Google and get clicks because of it. Those clicks generate business in the form of sales, page views, and more.

Best Practices for SEO

It is best to start SEO from the get-go. Don’t put it off and do not think of SEO as something that might help your website later. It will help now. Use SEO and use it well.

Social Media Marketing

As one of the more popular forms of digital marketing, social media marketing is something that most recognize. Companies can communicate with their customers, share news, and introduce new ideas or products. Customers can connect with their favorite companies in ways that were never possible in years past. Utilizing this concept is social media marketing in a nutshell.

Best Practices for Social Media Marketing

Be consistent! If you’re going to have social media, you have to use it consistently. Dropping in once a month to update followers on what’s new with your business will not build a strong following.

Email Marketing

Email marketing is a great way to reach the company, business, or person’s fans and invite them to take further action. For instance, if you purchased something from a shop, you may have received a confirmation email. Soon after the initial email, you started receiving regular emails regarding sales, coupons, deals, and more. These emails are email marketing. It is used in a variety of ways and can be incredibly successful when done right.

Best Practices for Email Marketing

Don’t spam your email list! It’s essential to figure out how often is too often, but you must also learn how infrequent is too infrequent. To build a following and a good email list, you do not want to scare people away, nor do you want them to forget you.

Content and Affiliate Marketing

Content marketing and affiliate marketing can be used similarly or significantly differently, depending on the intent. Content marketing is when companies put out information via blog posts, podcasts, e-books, courses, and more. Affiliate marketing is when individuals or other companies make a commission by offering links to products for purchase. Many bloggers, for example, insert affiliate marketing into their content marketing.

Best Practices for Content and Affiliate Marketing

Develop reliable content across the board and use affiliate marketing with integrity. If you’re going to put out products with your brand or name on them, they must remain consistent. Having top-notch blog posts for free and then a $20 e-book that is not up to par is not suitable for your image. Additionally, sneaking in affiliate links is frowned upon by consumers and can be illegal or against the affiliate company’s guidelines.

Get Assistance From the Digital Marketing Experts

There is a lot to take in when it comes to digital marketing. Luckily for you, Adaptive Media is a leading expert in digital marketing, including SEO, email campaigns, social media, website builds, and more. You don’t have to do everything on your own, as our team of experts can help you present the best digital marketing strategy possible. Give us a call today to get started!


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