email marketing best practices

Email Marketing Best Practices to Increase Engagement

Increasing engagement requires a high-quality email marketing strategy. Having great email marketing allows businesses to interact with consumers, which ultimately keeps the company at the forefront of their minds. Emailing a customer base starts by collecting email addresses from customers or interested parties and regularly sending out content. Using the best email marketing practices in effective ways will boost overall engagement.

The Best Ways to Use Email Marketing to Increase Engagement

There are numerous ways for email marketing to make an impact on engagement. However, the following six tips are essential and effective practices in achieving this goal.

1.     You MUST have a catchy subject line.

Have you ever received an email with a subject line that you had to open? These are the kinds of marketing practices that make email relevant. A dull subject line that offers nothing to the reader will likely send the email straight to the trash. By giving customers a reason to click on the email, your organization will be on top of the email marketing game.

2.     Know your audience and write to them.

It can be hard to write emails that people want to read if you don’t know who they are. Knowing who your target audience is and focusing on their needs can ensure that engagement will be higher. If your target audience is varied, it can be a good idea to separate your emails to those that the topic pertains to. Setting up groups within your email marketing system can be a simple and effective way to avoid getting unfollowed and increase your open rate.

3.     Diversify your email types.

Your audience can get bored if you’re sending out the same style of email every time. If you have a regular newsletter, also try to send out a regular coupon or something different. While the newsletter might provide readers with an update or important information, many others will appreciate something they don’t regularly receive.

4.     Stay on topic.

An email to your email list is not an email to your grandmother. Bouncing around from topic to topic can be hard to follow if the reader is not a major fan. Pick one subject and stick to it. It is often easier to read than a multi-topic email and doesn’t throw any surprises at the audience. The subject line and the email topic should align.

5.     Learn and make changes when necessary.

After you have sent out an email campaign, check the analysis. Look at how many people opened the email, how many clicked links, etc. A good understanding of emails that worked and emails that didn’t work can help you to craft more engaging emails in the future.

6.     Avoid spamming your followers.

You never want to be the kind of emailer that ends up in someone’s junk folder by their request. Or you don’t want to be unsubscribed because of mass emails. If you’re sending multiple emails per day, you’re likely irritating your audience. For many people, one email every day is too much. Learn what your audience wants and follow that model for frequency. Do not spam!

Need Assistance With Email Marketing?

Email marketing doesn’t have to be complicated or complex. Adaptive Media is an expert in SEO and digital marketing and can help you create great email marketing campaigns that boost your engagement. Get in touch with our team today to learn more and start improving your email marketing strategies.

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