We live in a digital world now more than ever. No one dares to leave the house without a phone, tablet, laptop, or all of the above. Online shopping reigns supreme and most of our communication occurs on one app or another. All this to say, digital marketing is a must-have for any business that …
No matter how hard we try not to judge a book by its cover, humans are visual creatures who are influenced by the way things look. But when it comes to designing a quality website, there are a number of factors that are going to determine how long a visitor stays on the site and …
Using social media has become an important part of day-to-day life for millions of people. Social media apps and websites are often the first places people go for information. If you are on the fence about building a social media presence online for your business, the six reasons below might help you decide to take the …
Six Reasons Why Your Business Should Use Social Media Read More »
A well-planned SEO strategy can benefit businesses from all industries, even restaurants. Restaurant owners know the sheer competitive nature of their industry, not only are restaurants competing to serve the best food, but it is a highly saturated industry with no shortage of options. When it comes to thriving in the restaurant industry, thoughtful SEO …
It is important for businesses to develop website content that is easily accessible and navigational to create a positive user experience. Schema markup is the language the search engines use to understand your content. This semantic vocabulary is also known as structured data. Schema markup provides users with rich snippets of information about your brand …
Many business owners feel like their website content is enough to satisfy consumers. However, it is important for consumers to have the resource of an FAQ page on your site to help answer any lingering questions. FAQ pages can also be an important page of your site’s search engine rankings. The following information explores how …
Email has been around for a long time and still remains one of the most utilized forms of communication for both consumers and professionals. An email marketing campaign provides businesses with the ability to reach a large number of consumers and generate more sales than ever before. Many businesses wonder if implementing an email marketing …
The quality of your website content is a crucial component in a developing a successful presence on the internet. Website content should be created with consumers in mind, engaging, and include specific elements that make it optimized for search engines. Search engine optimized (SEO) content is content that is developed with search engine rankings at …
What Elements Should Your Website Content Include? Read More »
Search engine optimization (SEO) is at the core of every successful organization’s digital presence. SEO means that the website content, functionality, and formatting are all developed in a way that is easily digested by Google bots. When Google scans your website, and can easily understand its format, keywords, and purpose, it will consider it a …
Social media has given organizations an affordable, effective, and cost-savvy way to reach consumers across a wide range of industries. Some business owners wonder if their industry should utilize social media platforms. Social media marketing campaigns are beneficial for all organizations but especially effective for businesses in specific industries. The following explores which industries benefit …
What Industries Should Utilize Social Media Marketing? Read More »
