How to Build Your Brand on Social Media

A business man holding a tablet that says social media

How to Build Your Brand on Social Media

It wasn’t all that long ago that building your brand relied on what we now call traditional means of advertising—newspaper and magazine ads, community involvement, billboards, email campaigns, television commercials, etc. And while those tactics are still key components of many marketing plans, many marketers today invest far more in social media marketing and advertising.

Today’s internet users spend about 143 minutes a day on their social media accounts. If you’re doing the math, that is over two hours of their day! And, if you want to build your brand, you need to be where your customers are. The chances are that they are on social media. Let’s talk a bit about how to build your brand on these social sites.

Brand Building on Social Media

You probably guessed it—Facebook is by far the biggest social media platform out there, with 3.065 million users as of April 2024. Next in the pack are YouTube, Instagram, WhatsApp, and TikTok. Snapchat, X (formerly known as Twitter), and Pinterest are up there, too. But, when it comes to building your brand, you need to be where the users are. So, we highly recommend you start with platforms such as Facebook, YouTube, and Instagram to get started.

And now that you know the platforms to focus on, what do you do to create that brand awareness? Here are some key strategies.

Create Engaging Content

Making content that grabs attention is key for building your brand on social media. Share blog posts, videos, infographics, and pictures to interest your audience. Good content that connects with your audience will get likes, shares, and comments, which helps more people see your brand.

Post Regularly

Posting regularly is important to maintain an active social media presence. Make a schedule to help you stay on top of things. This keeps your audience engaged and wanting more. Regular updates also help you stay visible in your followers’ feeds, which helps them remember your brand.

 Share User-Generated Content

Content made by your users is a powerful tool. Ask your followers to share their experiences with your brand using specific hashtags or by joining challenges. Sharing this content not only gives you fresh material but also helps build trust and a sense of community with your audience.

Use Video Marketing

Videos are very effective for keeping customers interested. Platforms like YouTube and Instagram are great for sharing tutorials, behind-the-scenes looks, and customer stories. Videos are more likely to be shared and remembered—they can increase your organic traffic by 157%—making them a super important part of your social media strategy.

Promote Your Blog

Sharing your blog posts on social media is crucial for driving traffic to your website—post excerpts and interesting visuals to get your audience to read more. Blogs are important because they help you show your expertise, provide valuable information, and improve your SEO ranking.

Collaborate with Influencers

Working with influencers can greatly increase your brand’s reach and trust. Influencers have followers who trust their opinions. By partnering with influencers in your industry, you can reach new people, gain followers, and improve your brand’s reputation.

Engage with Your Audience

Social media is about interaction. Reply to comments, join conversations, and engage with your audience’s posts. And do it in a timely manner—within 24 to 48 hours at the latest. Showing that your brand is friendly and responsive helps build a strong community and keeps your brand in your audience’s mind. Regular engagement helps your brand stay relevant and top of mind when customers are ready to make a buying decision.

The Best Time to Get Started on Social Media Brand Building is Now 

We talk to business owners every day who share that it’s too late to get started on social media. But the truth is, it’s never too late. And the sooner you start, the faster you’ll grow awareness of your brand. This means more potential buyers who will be interested in the products and services you sell. Get started with social media for your brand today by contacting Adaptive Media!

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