As a business owner, lead generation is probably one of the most important aspects that you are concerned with on your website. After all, without consistent lead generation, how can you sell your product or service?  Instead of having visitors to your site that leave without interaction, increase your lead generation using the following five tips.

1.     Add contact forms to high-traffic pages.

You may have piqued someone’s interest with your most relevant posts and pages, but you would never know if there was no way to get the lead. By adding a contact form to each page with high traffic, you can be sure that your visitors can subscribe to your email list or reach out to you easily. Contact forms are also more likely to be filled out if they are not too complicated, so try to keep it as simple as possible.

2.     Optimize landing pages.

To begin with, you might be wondering what a landing page is. While so many websites direct traffic from ads and outside links to their homepage, a landing page is something that more advanced marketers utilize to increase lead generation. The landing page is more specific than a homepage in most cases, allowing for more clickable ads to a more targeted audience. Optimizing this page is crucial in gaining the following that you want. Your landing page must be user-friendly and ask the right questions to earn the right leads.

3.     Include CTAs on the homepage.

A strong call-to-action on the homepage is imperative in generating leads. Although many websites use a basic call-to-action (i.e., “Reach out to us with comments.”), there are so many options to make a CTA more action-packed and specific. By offering a free quote or discount code when they sign up, you’ll encourage more users to fill out the CTAs on your homepage and throughout the website.

4.     Add a live chat feature.

Live chat is on the rise, and for a good reason. It can be so simple for a user to ask a question on the website quickly and not have to navigate elsewhere to get answers. Not only is it great for website visitors, but it also serves you in collecting information. A live chat feature is often an easy tool to add to your website and converts leads quickly.

5.     Offer free incentives.

People love free things. E-books, printables, courses, and many other options are great incentives for visitors to share information with you. Develop a product of quality and put it out for free, requiring only a name and email address. If the product is attractive to the customer, you will quickly get new leads.

Need Help with New Lead Generation Strategies?

It might seem like a lot to add new features and lead generation tools to your website. If you need some assistance in generating new leads or improving your online web presence, Adaptive Media is the leading expert in digital marketing and SEO. Our team is capable of creating new strategies to give you an increase in lead generation and beyond. Contact us today to get started!