Companies often feel that SEO can be put off or learned at a later time. While this might be true, putting SEO on the back burner leads to several problems that must be solved before changes can be made. For a company to use SEO effectively, it must be done right and from the beginning. Learning why your company needs SEO might be inspirational in tackling it now.
1. SEO Builds Trust
For search engines to rank a website high on their results list, you must establish trust. Google sends bots to crawl your site and determine the E-A-T, or expertise, authoritativeness, and trustworthiness. For a search engine to trust your company’s website enough to place it on the first page of search results, showing E-A-T is a must. Any regular Joe can buy a domain, but only so many companies can prove E-A-T. When your site ranks well on the results, customers and clients will be more inclined to trust your company.
2. Good SEO Boosts Traffic
Search engine optimization done well means that your company’s website will get ranked well on results pages. Think about this: How often do you go past the first page of Google when searching? Other people don’t usually, either. This means that when your site is on the first page of search results, getting clicked is much more likely. More clicks mean more traffic, and more traffic means more business for your company.
3. Search Engine Optimization is Inexpensive
In the grand scheme of things, SEO is incredibly cheap. Various companies can help you establish SEO, which often includes speeding up your site, making it easy to navigate for bots to crawl, and numerous other optimization tricks. The cost is most usually worth it when companies are gaining more and more interaction with customers.
4. SEO Done the Right Way Revels Opportunities
Search engine optimization requires looking into what pages your competitors are ranking for. Doing research allows you to see new opportunities that you may not have thought of before. Keep in mind that your competitors may be looking at your website as well. Because of this, SEO requires companies to stay up to date on their optimization.
5. Make the User Experience Better with SEO
SEO requires websites to be top-notch in various areas. Doing so makes your company’s site so much more user friendly. Not only will search engines use bots to crawl your site, but a real person will periodically go through your website to verify what the bots saw. If the individual struggles to find certain aspects that are required to develop your E-A-T or has a hard time with navigation, in general, it means your customers are also likely to have the same problems. By doing search optimization correctly, your customers will find the website more helpful and will potentially return more often.
Boost Online Presence with Adaptive Media
If your company is seeking assistance in all things SEO, Adaptive Media can help you to develop an online presence to be proud of. We’re the experts in search engine optimization and will be sure to boost your rankings so that your company can see an uptick in traffic and trustworthiness. Customers will be more likely to find your company’s website, ultimately improving your business. Give us a call today to learn more and get started!