Formed in 2007, our advertising strategies have always been rooted in strategy and guided by data. In 2009, we set our sights on digital media and ADAPTED our focus towards an ever-changing advertising world. With the shift, we immersed ourselves into cutting edge technologies; analytics as well incorporating them all together to create a blend of advertising that performs at peak levels. The strong focus on combining all mediums allows the ability to generate higher ROI’s for our clients.
Get noticed on digital screens with optimized targeting and data-backed strategies. The Internet is always evolving and we’re wired for what’s next.
Digital media leverages the data provided by consumer online behavior for better targeting and relevance. Brands can identify the consumer’s possible needs, whether it is through search history, content consumed or other insights. Advertisers can then use this data to better target consumers with more relevant messaging. It is a complicated amount of data points to digest and experience in the space is very important to success. MA+A can give you a map through the minefield since we possess them.
Our services include: Brand Videos, Social Media, Search Engine Marketing, Web Branding, Internet Advertising, Mobile Marketing, Analytics Tracking, Brand Advertising Integration
4 DRIVERS TO SUCCEED ON DIGITAL JOURNEY:
Through experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy you need to have the: Knowledge, Desire, Time & Resources.
Let’s break them down:
Knowledge: The digital landscape is changing on a weekly basis and unless you are at the forefront of the field you are most likely going to be using out of date practices. Using old practices that are no longer speaking the same language as the current algorithm is a sure way to get left behind by your competition. Also, do you have someone with over 10,000 hours of expertise in each area? Someone with FB & Google certifications, that knows the best practices? These are the type of questions you need to address.
Desire: Digital media isn’t easy and can often be a pain staking, left-brain oriented task. Does your team enjoying deep diving into the analytics day-in and day-out, and conducting the appropriate due diligence required for success? Or are they content with the status quo? This is the type of desire required if you want to go from Ok to Outstanding!
Time: Google has shown us that to effectively manage your digital account you need to dedicate at least 20hrs a week per campaign to your AdWords optimization, and that’s not even including your LinkedIn or Facebook campaigns. We know this sounds like a lot and guess what, IT IS! But it’s this level of optimization and attention to detail that will allow you to be most successful in your campaigns.
Resources: Do you have a team of 3-5 that is dedicated to different areas of your digital growth strategy? If not, then you are missing out on enormous opportunity to get your business out there. We mentioned that Google recommends 20hrs per week, per campaign to be as effective as possible; but that’s just AdWords. What about content creation such as blogs, whitepapers and videos, email marketing, social media management, SEM (search, display & call-only) and time for research and webinars to keep up with the landscape?
You also need to think in terms of: 1) Access to the newest programs and software in the market 2) Are you a Google Premier Partner with access to beta tests 3) Strategic partnerships- Have you vetted various companies and know what works best with each campaign 4) Training- Are your staff attending monthly conferences and training sessions to improve their skillset?
Unless you are an agency it’s unlikely that your organization has the skillset to achieve this, so wouldn’t you rather focus on your core competency of growing your business? LET ADAPTIVE DIGITAL GUIDE You on your JOURNEY.
The Adaptive Media “Endorsement” model uses celebrities to endorse your companies product to craft traditional media message delivery with the understanding of the consumer path through mid to lower funnel with digital media. This process guarantees revenues for our clients who are looking to generate direct response revenue.
- Radio & TV Campaigns
- Billboard/Digital Billboard
- Media Buying & Production
- Video Production & Creative Services
- Celebrity Endorsements & Promotions
- Digital Marketing Integration
We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money is going. Take my dog on a walk.” Okay so maybe they don’t ask you to take Smokie the pit bull on a walk, but they do demand answers about their return on investment (ROI). Here’s where we come in!
In traditional advertising, tracking answers to these questions isn’t always possible. Even some digital advertisers don’t track everything. This is where Adaptive Media swoops in wearing their data insight cape, ready to administer the chill-pill to those all-too-tricky clients.
We monitor media by call tracking, digital metrics and compress the data while marketing results. Cultivating the correct audience is the first step in creating a positive ROI.
Adaptive Media revamps AdWords to make sure you’re getting noticed by the right audience. Once you’re noticed, Adaptive Media remarkets to those candidates based on where they are in the sales funnel.
On top of finding you the right audience and remarketing to them, the team at Adaptive Media constantly optimizes your campaign with conversions being the top priority. Making 500 people aware of your business is great, but what use is that if they aren’t being tracked when they convert into customers? The end goal should always be conversions! Tracking conversions and being 100% transparent with their data is how Adaptive Media differentiates itself in the market and keeps those nosey clients satisfied. Hey, it’s their money, they have a right to be nosey!
If the digital realm isn’t your cup of tea, They use data to figure out which platforms are most effective to reach your consumer base, whether it be radio, TV, or print.
Investing money in marketing can be hard to accept even though it is necessary to grow your business. Making the commitment becomes infinitely easier when you can see where every penny goes!
SEO AND LANDING PAGE OPTIMIZATION
We’ll evaluate the friction and loading speed of your pages, promoting technically efficient site performance, and optimal placements across various search platforms.
Our team is certified in Google Analytics, meaning we know how to analyze and use data, set up tracking tags and pixels, and ensure the ability to track the consumer journey throughout your site and drive conversions.
We’ll take your website from ho-hum to hot damn with your vision in mind.
Integrate your brand into all channels of social media and increase your reach, lift your brand, grow your following, build your community, connect with customers and grow your business. Ask us about how social media can generate a proven return on investment for you.
Most understand the importance of brand engagement through social media activity and effective content; it’s the backbone of your brand. But it also can be leveraged to activate your business goals and drive growth. We use hard data and a psychographic approach to achieve all of these for your business.
WHAT WE OFFER
SOCIAL MEDIA MANAGEMENT
Using up-to-date practices and audience + platform analysis, we’ll manage your activity across social channels to drive awareness, engagement, and ultimately ROI to your business.
We craft editorial gold for companies with something real to say. Our team will help your brand become unmistakable, with words that speak your audience’s language and fits your phenomenal work through site content, blogs, articles, and more.
Social Media Management
Reach & engage your audience on all social media channels including Facebook, Twitter, Youtube, LinkedIn, Instagram, Pinterest, Tumbler, Vine, etc. As a creative agency, we produce interesting dynamic content for you regularly that is relevant to your target audience with a schedule and direct targeting that ensures your reach and engagement will continuously grow.
Custom video content for your website and social media and other marketing and advertising channels. Take advantage of our in-house video production capabilities to differentiate your brand. Now you can tell your story and connect with customers on a deeper level using the most powerful form of media available to your business.
Search Engine Marketing/SEO
Be found and convert new customers on Google and all major search engines (Bing, Yahoo, etc.) through paid advertising and organic rankings, links, directories, dynamic content & Blogs.
Remember the yellow pages era? You know, way back before the internet… Funny how much times have changed and how quickly they keep changing. Is your company Adapting into this space? Many businesses overlook a very important two pronged approach to internet advertising. Optimization of your website’s search-ability is something that we look at on the first day we sit down with you. You might have the best website in your field, but if people can’t find you then what’s the point? We can GAURANTEE that we will deliver more customers to your website, and show you the proof on paper… simply put!
Web Branding/Internet Advertising
Video content and advertising on your website and through internet advertising will help you continuously reach and convert more customers where they are…online. Does your website generate revenue for your company or services? In today’s e-commerce space, Websites are a focal point based on customers perception of who you are as an owner as well as how you position your company. Have you incorporated video on your homepage? Does your website tell the customer what they want or more importantly, is it easy for them to find what they are looking for?
We consult, design, develop, and incorporate a full e-commerce scope of what is necessary to have your website deliver the right message while generating revenue. Our approach consists of taking GOOGLE and other SEO/SEM channels to find your website in an organic approach. Adaptive Media also makes sure it’s consistent with all your advertising, including your M-Commerce.
Be found by new customers where ever they go and on whatever device they use. We will ensure that your brand has been adapted with responsive design across all channels. Do you have a M-Commerce strategy? Are you utilizing all the channels – SMS,QR Codes, WAP, Mobile APPS? Are they consistent with your advertising? With mobile, it’s changing so quickly that when most projects are complete, technology is behind. Adaptive Media utilizes a completely different than most. Rather than working on a project by project basis, we are always making sure that we are implementing the best mobile strategy for your business. If you aren’t using mobile today, or you don’t think you need to, take a look at this list. We have a feeling it will change your mind a little:
Brand Advertising Campaigns
Rise above the completion and drive new revenue to your business with creative brand advertising campaigns that will reach more customers than ever before. Adaptive provides full in-house creative services and video production capabilities to help you get the most value. And our long-term industry relationships will ensure that you are always paying the most effective rates for radio and television media. Our connections to celebrity endorsements are unparalleled in the industry and promotion campaigns will make just the difference you need that will help make your brand go from good to great.
Digital Marketing Integration
When you integrate creative brand advertising into your digital marketing (website, internet advertising and social media) your brand will clearly differentiate and your business and revenue will take off! This is what makes Adaptive Media unique and different.